THE BRIEF:

• Create Mograph/Video content
• Given content
• Follow FOM brand identity
• Create for all given platforms

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Platforms:

Facebook ads & Facebook banners

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YouTube add cut downs

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Web banners for standard media placement and Google Adwords

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TikTok

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Instagram Posts and stories

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Twitter

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Pinterest banners

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App Stickers

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“Successfully convey the concept by making use of a case study video to showcase your final campaign”

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Objectives:

• Demonstrate sound and advanced technical skills of Motion Graphic Design such as timing, video editing, special effects, colour grading, compositing, music and sound editing etc.;
• Develop a vocabulary and visual language for motion;
• Be able to reinforce advanced visual communications principles in the execution of motion graphics;
• Demonstrate an understanding of historical and current perspectives in the area of motion graphics;
• Demonstrate an understanding of motion graphic design principles in applied practice;
• Identify and apply methods and processes for conceptualizing in time-based media (diagramming, storyboarding, key-framing, etc.);
• Understand the categories of commercial adds, banners, cut downs, various digital video campaign applications.