JOURNEY

User journey

1. Attraction

 -how

 -value?

2. Keeping (retention)

Losing users?

Not keeping interest

SEO?

Product – SEO – world

SEO 

• Words
• Meta tags
• Location
• Cookies

Reps – inform secondary (doctors)

Timeline

1. Uncertainty -attraction, interest, hype
2. Neutral -onboard, keep, truth, trust, usability, growth, new improved
3. Success -keep interest, reinvent a products end, 
4. Plato – keep away 

Link to WhatsApp?

Making persona South African depression and anxiety group

KEEP CLIMAX

DESIGN SYSTEMS

Brand – Vision – Mission = Philosophy

• Corporate Identity – UX/UI, Printed, Physical, Emotional
• Goals
• Relationship (cx)
• Differentiating factors
• Value
• Product
• USP