APP 3: Become part of a lift club in Stellenbosch
Persona 1
Name: Megan
Bio: Megan is currently first year at Stellenbosch University. She is the life of the party and loves going to festivals. She is doing a degree in Education and has a passion for children. She is from Pretoria and loves spending time with her friends. She has a loving, bubbly personality and will always be there for you when you are in need. She is living in an apartment with two of her best friends off campus. She walks to campus everyday and likes to go out to town on Wednesdays and weekends.
How does this persona relate to the problem: Megan likes going out to town and because she is first year from Pretoria she might not know the dangerous areas in Stellenbosch. A lift club with people she can trust on her nights out could really help her get back to her flat safely and help her save money.
Needs: Food, water, security, bed, home, love, clothes, interaction with people.
Wants: Money for festivals, good paying job, help kids with disabilities one day.
Motivations: Family, alcohol, friends, confidence, going out of Fridays.
Pain points: Money, studying, exams, projects, boredom
Significant insight: Megan likes partying which usually includes being under the influence of alcohol.
Persona 2
Name: Thomas
Bio: Thomas recently finished studying and got his first job at a Software developing company in Techno park. He stays in a flat in Paradyskloof and Ubers to work every day. He is saving up to buy his first car with his new salary. He enjoys his new job and hopes he gets promoted soon.
How does this persona relate to the problem: Thomas wants to save up for a car but is spending money on Uber every day – a lift club could really help him get to work for free or just cheaper.
Needs: Food, water, security, bed, home, love, money, transport.
Wants: Promotion, good salary, car.
Motivations: New job, ambition, future, new friends.
Pain points: Money, transport, workload.
Significant insight: Thomas needs transport, but does not own his own car
Persona 3:
Name: Izak
Bio: Izak works at a Marketing firm in Stellenbosch and makes use of public transport. (He lives in Cape Town) He has been mugged at the train station before and sometimes struggles to be on time for work. He has also been in a taxi accident and he can’t afford to pay for Uber every day. He wants to make a good impression at work but being late because of public transport is frustrating.
How does this persona relate to the problem: Izak needs a reliable form of transport. A lift club could really help Izak to get to his work in time everyday
Needs: Food, water, security, bed, home, love, clothes job, transport.
Wants: Car, good salary, child, marry his girlfriend, start investing, a bigger house
Motivations: His girlfriend, money and his family
Pain points: Stress, boredom, public transport and money
Significant insight: Izak needs transport but public transport is not reliable
Hi, I'm Susan 