APP 1: An app where you can become a part of a filtered, intimate group of people. To communicate with them about things you struggle with or have questions about. Everyone stays anonymous.

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Persona 1

Name: Chloe

Bio: Chloe is an Instagram influencer. She enjoys spending nights out with her friends. She is vegan and likes posting about her smoothie bowls on her Instagram stories. She is currently studying Bcom Economical sciences at Stellenbosch university. Her parents are divorced – she lives with her dad in a big house very close to town. Chloe spends a lot of time on social media and hides her real life at home. She also secretly struggles with depression and sleeping at night.

How does this persona relate to the problem: Chloe has the need to talk about her problems she faces at home, her insecurities and depression without giving away her real identity since she has so many followers online.

Needs: Food, water, security, bed, home, love, clothes.

Wants: Acceptance, makeup, money, expensive brand names clothes, good phone, good camera.

Motivations: Followers and likes (acceptance). Her dad.

Pain points: Visiting her mom, depression, struggle sleeping, bad wifi.

Significant insight: Chloe is not the same person online and offline. She hides her true life at home and she wants feel accepted.

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Persona 2

Name: Grant

Bio: Grant is a successful businessman. His work is very stressful and this has led to alcohol abuse. He hides this issue from his wife and two young daughters but knows that it affects the way he treats them. He knows he has a problem but does not know to to deal with it. He used to enjoy golf with his mates and having braais but since his drinking has become worse he spends more time alone.

How does this persona relate to the problem: Grant needs to connect with people who have the same issue as him who can give him advice and possibly refer him to a professional.

Needs: Food, water, security, bed, home, love, clothes, motivation.

Wants: Holiday, money, support.

Motivations: His family

Pain points: Stress, job, clients.

Significant insight: Grant wants to be a good husband, good dad and a good business man which has put a lot of stress on him. Grant needs to be able to share his stress and alcohol problem.

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Persona 3:

Name: Samantha

Bio: Samantha is studying medicine. Samantha does very well in her studies and has good friends. She has a boyfriend named Eric who wants to take their relationship to the next level. Samantha is very nervous about this and does not feel ready for it but is worried that she disappoints Eric if she says no to him. She can’t speak to anyone about this because her family and friends are all very conservative. She is scared they reject Eric if she tells them about Eric wanting to have sex with her.

How does this persona relate to the problem: Samantha needs advice about her lack of confidence in telling Eric that she is not ready to have sex with him.

Needs: Food, water, security, bed, home, love, clothes and confidence.

Wants: Acceptance, support, good marks.

Motivations: Her family, friends, Eric, her degree and ambition

Pain points: Stress, strict parents, feels like she has to be perfect.

Significant insight: Samantha needs support and advice whilst keeping her identity anonymous because of her conservative family and friends.

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Name: Linda

Bio: Linda is a wife and mother of two. She lives in Belville and is part of the South Africa’s depression and anxiety group team. She has a kind heart and always wants to help people. She is very upset about mental health care in South Africa but believes that change will come, but she is sometimes overwhelmed with how many people needs her help.

How does this persona relate to the problem: Linda has a passion for her job and this app could really help take pressure off Linda. Linda could create a her own group and help people directly through her mobile phone.

Needs: Food, water, security, bed, home, love, empathy, comfort

Wants: To help everyone, holiday, a nicer car.

Motivations: Her family, her job, people and dreams.

Pain points: Stress, mental health care in SA, finding funding, time

Significant insight: Linda is overwhelmed about how much need there is in South Africa for mental health care.